all ebooks in category: Global Marketing (15)

Leisure Marketing: A Global Perspective
English | ISBN: 075065550X | 2005 | 416 pages | PDF | 6 MB

Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, …

We-Commerce: How to Create, Collaborate, and Succeed in the Sharing Economy (repost)
English | 2015 | ISBN: 0399173625 | 208 pages | EPUB | 0,8 MB

In WE-Commerce, visionary marketing strategist Billee Howard lays out her plan for a new vision of success and long-term, purposeful profitability in the new global, …

The Fall of PR & the Rise of Advertising
English | 2009 | ISBN: 9163307774 | 206 pages | PDF | 3,5 MB

Move business forward and drag Top Management along with you! Al Ries' best selling book, The Fall of Advertising and the Rise of PR, shook …

Understanding the Global Market: Navigating the International Business Environment
English | 2013 | ISBN: 1440803013 | 180 pages | EPUB | 0,3 MB

The global marketplace is a reality, yet there are virtually no books dedicated to understanding the international business environment. The accessible, practitioner-oriented information in this …

Internationalization of Business: Cases on Strategy Formulation and Implementation
English | ISBN: 3319740881 | 2018 | 171 pages | EPUB, PDF | 12 MB + 6 MB

This book illustrates the various facets of internationalization in managerial practice, starting with a strategic outline of the many options firms have when formulating internationalization …

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Market Your Way to Growth: 8 Ways to Win
English | 2012 | ISBN: 111849640X | 212 pages | EPUB | 2 MB

Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic …

Water Markets for the 21st Century: What Have We Learned?
English | 2014 | ISBN: 9401790809 | PDF | pages: 354 | 5.0 mb

This book evaluates the history, the present and the future of water markets on 5 continents, beginning with the institutional underpinnings of water markets and …

Kellogg on Branding in a Hyper-Connected World
English | 2019 | ISBN: 111953318X | 369 Pages | PDF | 5.67 MB

World-class branding for the interconnected modern marketplace Kellogg on Branding in a Hyper-Connected World offers authoritative guidance on building new brands, revitalizing existing brands, and …

The Power of One: You're the Boss
English | December 13th, 2012 | ISBN: 1479380458 | 296 pages | EPUB | 0.28 MB

A Power of One leader has all the skills necessary to guide and motivate employees to achieve an organization's objective. The skills to make work …

Asian Brand Strategy (Revised and Updated): Building and Sustaining Strong Global Brands in Asia
English | 2016 | pages: 356 | ISBN: 1137359161 | PDF | 2,3 mb

This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly …