all ebooks in category: Market Research Business (50)

The Contagious Commandments: Ten Steps to Brand Bravery
English | November 1st, 2018 | ISBN: 0241328969, 0241328977 | 272 pages | EPUB | 1.38 MB

Contagion may alarm doctors but marketers thrive on it. Some concepts are so compelling you have to share them. But what makes an idea so …

Search User Interface Design (Synthesis Lectures on Information Concepts, Retrieval, and Services) [Repost]
English | November 17, 2011 | ISBN: 1608456897 | 144 pages | PDF | 7.93 Mb

Search User Interfaces (SUIs) represent the gateway between people who have a task to complete, and the repositories of information and data stored around the …

«BRAND sense: Sensory Secrets Behind the Stuff We Buy» by Martin Lindstrom
English | ISBN: 9781439103456 | EPUB | 0.6 MB

In perhaps the most creative and authoritative book on sensory branding ever written, international business legend Martin Lindstrom reveals what the world's most successful branding …

«Born to Buy» by Juliet B. Schor
English | ISBN: 9781439130902 | EPUB | 1.0 MB

Ads aimed at kids are virtually everywhere – in classrooms and textbooks, on the Internet, even at slumber parties and the playground. Product placement and …

Visual Analytics with Tableau
English | April 8th, 2019 | ISBN: 1119560209 | 288 pages | EPUB | 32.97 MB

A four-color journey through a complete Tableau visualization Tableau is a popular data visualization tool that’s easy for individual desktop use as well as enterprise. …

Decoded: The Science Behind Why We Buy
English | April 8, 2013 | ISBN: 1118345606 | ISBN-13: 9781118345603 | 288 pages | EPUB | 8,7 MB

In this groundbreaking book Phil Barden reveals what decision science explains about people’s purchase behaviour, and specifically demonstrates its value to marketing. He shares the …

Authenticity: What Consumers Really Want (repost)
English | 2007 | ISBN: 1591391458 | 320 pages | PDF + EPUB | 2 + 2 MB

Contrived. Disingenuous. Phony. Inauthentic. Do your customers use any of these words to describe what you sell—or how you sell it? If so, welcome to …

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Why We Shop: Emotional Rewards and Retail Strategies
English | November 30, 2003 | ISBN: 027598172X | 216 pages | PDF | 12 Mb

Shopping is one of the most challenging and rewarding human activities. Pooler offers a captivating exploration of the emotional and psychological dimensions of shopping. What …

Pre-Suasion: A Revolutionary Way to Influence and Persuade (UK Edition)
English | 8 Sept. 2016 | ISBN: 1847941419, 1847941435 | EPUB | 432 pages | 7.7 MB

When it comes to persuasion, success can begin before you say a word. In his global bestseller Influence, Professor Robert Cialdini transformed the way we …

Faster, Smarter, Louder: Master Attention in a Noisy Digital Market
English | July 22nd, 2019 | ISBN: 154451185X | 256 pages | EPUB | 1.61 MB

In today's online world, a brand's success lies in combining technological planning and social strategies to draw customers in—and keep them coming back for more. …