all ebooks in category: Public Relations (23)

The Contagious Commandments: Ten Steps to Brand Bravery
English | November 1st, 2018 | ISBN: 0241328969, 0241328977 | 272 pages | EPUB | 1.38 MB

Contagion may alarm doctors but marketers thrive on it. Some concepts are so compelling you have to share them. But what makes an idea so …

Strategic Planning for Public Relations [Repost]
English | 6 Feb. 2013 | ISBN: 041550676X | 560 Pages | PDF | 7.95 MB

This innovative and popular text provides a clear pathway to developing public relations campaigns and other types of strategic communication. Implementing the pragmatic, in-depth approach …

Managing A Public Speaker Bureau: A Manual for Health and Human Services Organizations
English | ISBN: 1475709854 | 2005 | 124 pages | PDF | 13 MB

-Very hands on material with lots of sample letters and questionnaires -No other resource on this topic tailored to health and human services -Motivated and …

Crisis Management: Resilience and Change
2019 | ISBN: 1506328695 | English | 264 pages | EPUB | 5 MB

Modern organizational crises are complex, diverse, and frequent. Ineffective crisis management can result in catastrophic loss. Crisis Management: Resilience and Change introduces students to best …

Handbook of public relations, 10 edition
English | 2013 | ISBN: 0199058490 | 355 pages | PDF | 4 MB

My nickname - interes

Brand Anarchy: Managing corporate reputation
English | ISBN: 1408157225 | 2012 | 272 pages | PDF | 2 MB

As the media landscape looks increasingly diverse and anarchic, individuals, organisations and governments should not waste time wondering whether they have lost control of their …

Inbound PR: The PR Agency's Manual to Transforming Your Business With Inbound
English | April 24th, 2018 | ISBN: 1119462215 | 176 pages | EPUB | 0.88 MB

The digital era’s new consumer demands a new approach to PR Inbound PR is the handbook that can transform your agency’s business. Today’s customer is …

Legal Language and Business Communication
English | ISBN: 981137533X | 2019 | 204 pages | EPUB, PDF | 504 KB + 2 MB

This book discusses the proper use of legal language in business communication. While communicating, a business leader has to bear in mind the relevant legal …

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Pre-Suasion: A Revolutionary Way to Influence and Persuade (UK Edition)
English | 8 Sept. 2016 | ISBN: 1847941419, 1847941435 | EPUB | 432 pages | 7.7 MB

When it comes to persuasion, success can begin before you say a word. In his global bestseller Influence, Professor Robert Cialdini transformed the way we …

Introduction to Strategic Public Relations
English | 2019 | ISBN: 1506358039 | 1058 Pages | PDF | 17 MB

Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication prepares you for success in today’s fast-changing PR environment. Recognizing that developments in technology, …